Steinb.ck Wirtshaus Osteria
Branding, Logo Design, and Social Media for Restaurant Steinbock Glurns
The Wirtshaus Steinbock, located in the picturesque town of Glurns, combines traditional South Tyrolean cuisine with modern culinary finesse. To reflect this unique blend of tradition and innovation, we created a comprehensive branding strategy that captures the essence of the restaurant while appealing to both locals and travelers.
Branding Concept
The branding for Steinbock is deeply rooted in the cultural and historical heritage of South Tyrol. The visual identity focuses on authenticity, simplicity, and elegance, aligning perfectly with the restaurant's philosophy of using local ingredients to craft extraordinary dishes.
Key elements of the branding include:
Earthy Color Palette: Inspired by the surrounding Alpine landscape, combining natural hues like deep greens, warm browns, and soft greys.
Typography: A mix of serif fonts for a classic feel and modern sans-serif for a contemporary touch.
Design Elements: Subtle illustrations of a Steinbock (ibex), mountains, and local flora integrated into various materials.
Logo Design
The Steinbock logo is the centerpiece of the brand identity. It features a minimalist illustration of an ibex, symbolizing strength and tradition. The clean lines of the logo allow for versatility across digital and print media while maintaining a memorable visual impression.
Social Media Pressence
To bring the Steinbock experience to life online, we developed a tailored social media strategy focused on: Visual Storytelling: High-quality images and videos showcasing dishes, the restaurant's ambiance, and its connection to Glurns' culture.
Engagement: Interactive content such as polls, quizzes, and behind-the-scenes glimpses into the kitchen. Community Focus: Highlighting local suppliers and collaborating with nearby businesses to strengthen the restaurant's presence in the region.
The cohesive branding and social media strategy ensure that every touchpoint with the restaurant—whether in person or online—delivers a consistent, engaging, and authentic experience. The Wirtshaus Steinbock is not just a restaurant; it's a celebration of South Tyrolean culture, and our design work reflects this at every level.
Role for the region
Wirtshaus Steinbock serves as more than just a restaurant; it is a cornerstone of South Tyrolean gastronomy and culture. It celebrates the region's unique identity while providing a platform to promote sustainable tourism and support local producers. The branding ensures that every interaction, whether in person or online, reflects the spirit of South Tyrol, making Steinbock a proud representative of the region.
The Wirtshaus Steinbock bridges tradition and modernity, offering an unforgettable experience rooted in the soul of South Tyrol.
Explore the full project on Behance!