Algund Balance
The "Algund Balance" campaign is a project designed to position the idyllic South Tyrolean village of Algund as a destination for relaxation, nature, and mindful living. With its unique combination of Mediterranean climate, breathtaking views of the surrounding mountains, and a focus on wellness, Algund is the perfect escape for those seeking harmony between body, mind, and soul.
Campaign Concept
The "Algund Balance" campaign highlights the region’s natural treasures while emphasizing the importance of slowing down and reconnecting with oneself. It focuses on three pillars:
Nature & Well-Being: Promoting the lush landscapes, hiking paths, and tranquil surroundings that invite guests to unwind.
Local Culture & Culinary Experiences: Showcasing Algund’s local traditions, high-quality produce, and culinary highlights.
Sustainable Tourism: Encouraging responsible travel that respects the environment and supports local businesses.
Visual Identity
The campaign's visual identity aligns with its message of balance and mindfulness:
Soft, Natural Colors: A calming palette of greens, soft yellows, and blues inspired by Algund’s vineyards, fields, and skies.
Flowing Design Elements: Organic shapes and lines that represent movement and harmony.
Typography: A modern serif font paired with clean sans-serif for a professional yet approachable look.
Social Media Campaign
The heart of "Algund Balance" lies in creating a compelling digital presence:
Instagram Stories & Reels: Highlighting slow-living moments, such as morning yoga in vineyards, scenic hikes, and mindful culinary experiences.
Community Hashtag: Encouraging visitors to share their own balance moments using #AlgundBalance.
Educational Content: Posts and short videos on how to integrate mindfulness and sustainability into daily life.
Influencer Collaborations
We partnered with wellness influencers and travel bloggers to create authentic content showcasing their personal "Algund Balance" experiences, such as spa days, guided meditations, and farm-to-table dining.
Seasonal Events
To reinforce the campaign’s message, we organized special events:
Spring Detox Walks: Guided hikes focusing on mindfulness and the blooming landscapes.
Culinary Workshops: Featuring local chefs teaching guests how to create healthy, seasonal dishes.
Wellness Retreats: A mix of yoga, meditation, and nature immersion, held at select Algund locations.
Print & Outdoor
For regional outreach, we designed brochures, posters, and billboards with stunning photography of Algund, paired with motivational messages like “Find your balance in Algund.”
Campaign Goals
Position Algund as a leading wellness destination in South Tyrol.
Attract mindful travelers who value relaxation and sustainability.
Strengthen community engagement by involving local businesses and producers.
The results
"Algund Balance" is not just a campaign—it’s an invitation to slow down, breathe deeply, and find peace in the heart of South Tyrol. With its blend of mindful activities, stunning visuals, and authentic storytelling, the campaign embodies everything Algund has to offer and more.